Melissa Delaney
Melissa advises plaintiff lawyers and law firm staff on marketing, branding, and legal ethics. Her focus is on building growth from the foundation up through care, strategy, and passion.
Through her firm PI Presence, she provides coaching and training designed to help small personal injury firms better market themselves.
Expertise
Marketing; Business Development; Legal Industry Strategy; Training, Coaching, & Brand Building for Professional Service Firms; Event & Brand Experiences
Industry Involvement
Immediate Past Chair
Jun 2012 - Present
Member
Jul 2020 - Jul 2022
Board of Directors
Sep 2012 - Dec 2015
Professional Experience
PI Presence
2025-Present
President
Leads a consulting and education firm serving plaintiff law practices. Develops ethical visibility and marketing programs to enhance brand presence and business growth for personal injury lawyers.
Society 54, LLC
2019-2025
Director
Directed marketing and business development strategy for international professional service firms. Advised attorneys and executive teams on business development systems, client retention, and growth planning.
Hanna Brophy
2015-2019
Director of Marketing
Oversaw firmwide marketing operations, branding, and communications. Managed digital campaigns, events, and client outreach to strengthen market position and support business development for 14-office California firm.
Holstrom, Block & Parke, APLC
2013-2015
Marketing and Business Development Director
Directed marketing and business development initiatives for a multi-office family law firm. Implemented outreach strategies, referral programs, and digital marketing efforts that expanded the firm’s client base.
Dishon & Block, APC
2012-2013
Business Development Manager
Managed business development and client acquisition programs. Cultivated referral relationships, improved lead generation processes, and supported marketing execution for firm growth and eventual merger.
